5 Ways for Woodworkers and Tool Manufacturers to Profit From Social Media
If you are a woodworker or tool manufacturer, social media can pave the way to increased sales and more client leads for your company. You don’t need to be a digital maven to reap the benefits of social networks!
Here are five tips for ways for your woodworking or tool manufacturing outfit to cash in on social media.
1. Showcase the work
Social media is a great place to share photographs, particularly on more in-depth networks like Facebook and LinkedIn. The latter actively encourages the creation of portfolios to share with interested clients.
So when you release a new product or create an especially great piece, snap a few shots and post the best results on a business profile so people can see it and share their thoughts … or even make a bid. This is often more effective than posting images on a website and waiting for people to come and find them.
2. Provide easy buy links, when appropriate
This is primarily effective for woodworkers and others who wish to engage individual consumers. You need to make it easy for people to buy your work.
Supply links on social media that immediately take viewers to a purchasing page, because this reduces the amount of searching they have to do. For tool manufacturers, the easy-buy links are not as important, since establishing personal relationships with clients tends to be a surer way to make sales, but it’s still a good idea to streamline sales.
3. Share data
This is an excellent way for larger manufacturers to impress their clients. Develop a robust blog schedule and supply of intelligent whitepapers that delve into theories and trends in your industry.
Once they are available online, post links to your work so others can read and download it. This will impress potential buyers with your knowledge, ensures that you keep tabs on your industry, and improves your brand.
4. Make or follow connections
A large percentage of sales for tool manufacturers and similar businesses are still made at trade shows. Fortunately, social media can help make trade show results even more successful, and allow you to meet up with potential clients quickly, view social discussions, and participate in social groups like the kind that LinkedIn offers.
Put your social contact information on your cards and pamphlets, and remember to connect with interested parties through social media once the trade show is over.
5. Share promotions
If you have any discounts, deals, or special promotions, remember to advertise them through social media! Many of your clients will notice promotions in their newsfeed even if they pass them by elsewhere.