NZ Based Europa Petrol Advertisement Circa 1979

June 14, 2011 by The Initech Staff1 Comment

Europa Petrol was a company that eventually got swallowed into the gigantic BP consortium (unfortunately). But they sure had a badass marketing department.

astromech sticker

astromech sticker

These astromech stickers were available from the Europa chain of petrol stations for a period of time around about 1978-1979. They coincided with a series of television adverts starring their R2-lookalike robot.

Interestingly, the astromech was actually constructed as 1:1 prop (rather than being a scale model) and is reported to have made a number of guest appearances at Europa petrol stations around the country for promotional purposes.

Also amazing: according to gas pump in the second sticker, $13 (NZ) bought 42 L of fuel (11 gallons) so yeah, those were the golden times indeed.

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Comments

One Response to “NZ Based Europa Petrol Advertisement Circa 1979”
  1. Craig says:
    October 11, 2011 at 6:32 am

    I vaguely remember these from Europa growing up in the 70s – they even had a version of it you could get in large cardboard sheet form and assemble at home for your very own R2 unit! anyone else remember this?

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